AW24 Task 5.4 Create a brand archetype
- Desislava Ilieva
- Oct 28, 2022
- 1 min read
Updated: Nov 29, 2022
You have been asked to design the brand and website for an eco-friendly zero-waste soap brand called: eKo. Think about which brand archetype you would choose and choose one or more website design trends that would work well for their website. Then, bring your ideas together by creating a mood board first.
Proceed to create a high-fidelity prototype of the landing page, using Adobe XD or Figma.
For a company working with eco-friendly, zero-waste skin care products the most fitting brand archetype would be the Traditionalist (Innocent) archetype and this is what I chose to work with.
Fitting trends would be Minimalism, Symbols and a focus on the natural world.
The brand would benefit mostly from:
Light and clean look.
Natural colors and fonts.
Light illustrations and logo
Positive and honest content
Similar websites:
Website Prototype:
I used a video for the "Homepage", big photos on the other pages, Lotie on the "Our Planet" page and Symbols on every page as well as large text for titles. I kept the website as clean as possible with a simple header, menu and footer.
Homepage:
Products:
Our Planet:
About Us
Contact Us:
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