"A mood board is a collage of images, text and colors to capture the feel and direction of a brand identity. Mood boards are essential...

"Create two consumer profiles for a fictional client. You are free to choose the client and the product. " For this task I chose to...

"Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M or Ikea. The brand should be well-known and you must visit a shop...

The lesson theme for this academic week is logos. First task we need to work on is understanding positioning in logos. 1. Look at the...

Design a book cover for one of the following: a.) “Rosemary’s Baby” by Ira Levin: use complementary colors to express anguish and...